Meet Ashton Genrich

I started Midlight because I knew I could do more—create more, innovate more, and help more people see their visions come to life. Building design is like solving a puzzle, and there’s a special kind of satisfaction in pulling all the pieces together into something tangible. It’s not just about designing a house; it’s about creating a space that fits someone’s life like it was always meant to be there. That’s the part I love most—knowing I’ve made a positive impact.

When we work together, it’s not just my project—it’s ours. My role is to guide and shape your ideas, not take them over. I make the process collaborative, open, and approachable because, at the end of the day, it’s your home, your vision, and your story we’re telling. With smart tools like BIM and advanced CAD systems, I keep everything clear and efficient, ensuring the plans are easy to follow, while still bringing plenty of creativity to the table.

Outside of design, I’ve got a small but growing family that keeps me on my toes. I love diving into films and TV or escaping into the wild outdoors when I need to recharge. It’s those little adventures—whether hiking or building block towers with my kids—that keep my creativity sharp and my perspective fresh.

At Midlight, I’m on a mission to rid the world of bad designs and poor drafting. Every project is an opportunity to do something meaningful, something beautiful, and something that lasts. If that’s the kind of approach you’re looking for, I’d love to hear your ideas and help bring them to life. Let’s create something incredible together.

Meet Sam

Sam has been part of the Midlight story from the very beginning, and our connection goes way back to high school. Even back then, his knack for graphics and CAD set him apart, and it’s no surprise that his sharp mind and quick learning have made him an invaluable part of the team today.

Sam has a real talent for making the complex simple. His expertise in BIM and smart scheduling isn’t just about creating impressive models; it’s about using those tools to bring real-world efficiency to our projects. From generating accurate Bills of Quantities to ensuring every detail is accounted for, he brings a level of precision and innovation that elevates everything we do.

When he’s not streamlining workflows or problem-solving with the team, you’ll probably find Sam scaling a rock wall or pushing his limits at the gym. His love for climbing and fitness mirrors his approach to work—always reaching higher, staying focused, and never backing down from a challenge.

Sam’s dedication and skill make him an integral part of Midlight, and his passion for what he does shows in every project he touches. If there’s a better, smarter way to do something, you can count on Sam to find it—and make it happen.

We’re the new kids on the block, but don’t mistake that for inexperience. At Midlight Building Design, we bring fresh energy and sharp ideas to every project, backed by over a decade of know -how from our founder, Ashton Genrich. We’re fast on our feet, eager to impress, and committed to keeping things simple and straightforward. No pretense, no hard sell —just great design tailored to you. We’re big on collaboration, working hand -in -hand with you to deliver spaces that feel like home from the moment you walk in. Using cutting -edge tools like BIMx and smart project management systems, we make the process as seamless as possible, so you can focus on what matters —your future. We might be a new name, but we’re already making waves. Affordable, approachable, and driven by a genuine passion for what we do, we’re here to prove that good design doesn’t have to be expensive or complicated. Ready to get started? Let’s create something incredible together.